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The places we remember are never just places: What tourism marketing has taught me about storytelling
The best storytelling—whether in books, branding, tourism, or life—is never really about the subject itself. It’s about helping people see themselves inside the story.
julienavickasautho
May 96 min read
Mixternal magic: Blending storytelling in corporate communications and fiction
By day, I’m a Senior Communications Channels Analyst in corporate communications at COUNTRY Financial: the kind of job where storytelling wears a blazer (with a very specific HEX code color). By night (and let’s be honest, early mornings and caffeine-fueled weekends), I write romance novels: the kind where storytelling wears flannel, flirts shamelessly, and occasionally burns a batch of honeybuns.
julienavickasautho
Nov 5, 20253 min read
Readers aren’t buying your books. They’re buying you.
People don't buy products. They buy people.
julienavickasautho
Jun 10, 20253 min read
10 universal storylines: How they can help you write your next book
Universal storylines help us tell effective and engaging stories.
julienavickasautho
Jun 21, 20243 min read
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